At Arcus our single focus is on helping our clients achieve business improvement using the latest Modern ERP software. With several decades of ERP know-how, we offer strong service delivery using the fastest selling Cloud ERP available in the world today – the Acumatica platform.
Acumatica is a powerful and flexible cloud-based ERP product that is especially suited to the UK SME market. The market has already signalled its preference for Acumatica’s ‘built in the cloud’ design over older systems merely ported from legacy technologies.
Whether simple or complex, if your business requires change through ERP, you should consider Acumatica from Arcus Universe. We’re always keen to take on new projects no matter how challenging.
Although Acumatica offers applications that span a broad range of industries, at Arcus, we specialise in key verticals in which we have real know-how and experience. Within these markets, we have been asked to fine-tune Acumatica to meet the exacting demands of our customers. The underlying xRP technology helps us deliver optimised ERP solutions for each implementation, tailored solutions that make a real difference to business success. Customers tell us that it’s this flexibility that attracted them to us in the first place.
PROJECT MANAGEMENTOur project culture fosters a single-team mentality. We stay agile, aligned to project goals and are positive in the face of all challenges. Seasoned ERP project managers with decades of experience will guide your implementation to a successful outcome.
IMPLEMENTATIONOur proven implementation process is structured and yet allows flexibilty to ensure that we deliver business value. Our process has been refined specifically for Acumatica through the extent of many years of experience.
SUPPORTAs your business requirements evolve, our product team is with you to resolve any issue encountered. Whether it’s a question of implementing new applications or features, or helping new staff, Arcus is there to support each step you take.
The fastest-growing Cloud ERP
Years Established
Employees
% Annual Growth
Global Customers
At Summit Day 2, on July 20, 2021 Acumatica, the world’s fastest-growing cloud ERP company, demonstrated its commitment to modernising customers’ business operations to an enthusiastic audience of more than 2,500 customers, partners, media, and analysts. We heard how companies are using Acumatica as a...
The first Acumatica live summit after the pandemics started yesterday in Las Vegas, NV. It’s an event that brings together Acumatica customers, partners and industry analysts. On Day 1 Acumatica Chief Executive Officer, Jon Roskill, has opened Summit 2021. He mentioned many interesting things from...
We consider here the benefits and challenges of the ‘next normal’ of remote working and how a true cloud solution such as Acumatica Cloud ERP can address many of the concerns that a modern business may otherwise foster. With startling speed, companies have learned that...
VDMS specialise in Visual Data within multichannel media management. They repurpose and localise video content and distribute it across an array of different platforms and broadcasters, in a variety of territories. Their clients include Netflix, Disney and Apple TV, supporting state-of-the-art infrastructures. Arcus will support...
Last year we all witnessed how fragile businesses can be if they don’t have a crisis management plan developed. You can read more about Brexit and business continuity management here. In this article, we will focus on a more broad concept – business resilience, which...
Every six months, Acumatica conducts customer surveys to find out if customers are satisfied with the services they receive from their implementation partners. Arcus’s CSAT score is the average of all the scores Acumatica received from customers that respond to the survey, with each customer...
As we are entering into the “next normal”, a growing number of organisations around the world are witnessing the beginnings of a dramatic restructuring of the social and economic order. In this emergence of a new era that we view as the “next normal”, digital...
Novara specialise in the manufacture of custom interconnect solutions and intelligent cable assemblies. Their target sectors include medical, automotive and manufacturing. Applications include connectors for operating theatre devices, electric car charging and industrial drones. Acumatica’s advanced CRM will provide a high level of visibility and...
The recent Acumatica release 2021 R1 announced in March has focused on three key elements for ERP success; – time-saving, best-in-class functionality and flexibility. These elements are very important for business continuity in these times of uncertainty and Acumatica customers now have an even better...
Brexit has already shown an influence on not only the UK but the world economy. As always, technology will prevail as the unknown answer to most problems but solutions to manage cross-border business are essential as we absorb the ‘new normal’ and its corresponding uncertainty....
Foodiq is a manufacturer and international distributor of sport nutrition and on-the-go food products. With manufacturing capabilities in London they are positioned to service customers Europe-wide, adding extra capacity to the existing output in Finland. For more information about Acumatica please contact us on +44(0)20 3371 7120.
Arcus Universe has extensive experience in working with ERP integration, and has been providing seamless integration solutions for several customers. We discuss below important insights of ERP integration and constant business improvements that companies gain from it. Acumatica Cloud ERP delivers adaptable cloud and mobile technology with a unique...
Understanding ERP Security Best practices is the cornerstone of success in ERP implementation and ongoing management. In the first part of this article (ERP Security Management For SMBs), we described the key elements of cloud ERP security management. In this article, we will analyse the...
Every six months, Acumatica conducts customer surveys to find out if customers are satisfied with the services they receive from their Acumatica partners. The Acumatica Partner Framework has defined the minimum Customer Satisfaction Scores (CSAT) that partners must attain to make sure that all partners...
Cloud ERP has been on the radar of the business world for some years now for the opportunities it presents to a work culture that is increasingly looking for change and mobility and we look here at how Acumatica thrives within this modern mind-set. I’m...
ERP security and its management is a key factor when considering an ERP implementation partner. Also, one of the most important criteria that differentiates ERP implementation companies is trustworthiness. The well-structured approach to ERP security management should be amongst the top priorities when making a...
Arcus Universe has extensive experience in working with eCommerce business. We discuss below the importance of being able to exert control over change and the advantage that is gained from deploying a Modern ERP solution. Acumatica Cloud ERP has award-winning, in-built flexibility based on technology...
The eCommerce and Retail industry is currently experiencing a new tactic to the selling and shipping of multi-brand products where suppliers are repositioning themselves as ‘direct-to-customer’ operators without middlemen. In this article, we will analyse in some detail what exactly differentiates these businesses from traditional...
Craster has been using Acumatica since 2018 and has, this year, added an on line sales presence. Arcus has developed the necessary integration into Acumatica for rapid flow of orders, optimised pricing and financial control with added sharing of key customer data within CRM. Arcus...
Express Group are specialists in printer repair and after-market supply. They are key partners for HP, OKI, Brother, Lexmark and others. With product distribution across Europe, Middle East and Africa, the integration of Acumatica and Magento will deliver efficiency, tighter control and support future growth...
Our company has been implementing Acumatica in the UK market for more than 6 years. We have successfully implemented ERP systems from the scratch as well as handled switching from other systems for UK based companies in different industries – eCommerce, beverages production and distribution,...
Workform is a custom design specialist for luxury furniture, lighting and interiors. Working with architects, designers and clients, they seek to create unique design in the workplace in sectors including:- Education, Hospitality, Public Space and Residential. The custom nature of the client work will be...
With the unprecedented global impact of COVID-19, it’s no surprise that most businesses have been forced to develop their on line operations. People have embraced social distancing as a means of slowing the virus spread, and now, more than ever, there has been a huge upturn in online transaction volume presenting challenges to...
Acumatica’s 2020 R1 is finally released! 2020 R1 has enhanced usability, introduces powerful new modules, provides best-in-class functionality, has improved cross-connected workflows, and delivers additional codeless customisation capabilities. Some of the most important new features were demonstrated at the annual Summit. (Read Day 1 Keynotes ...
The unexpected pandemic caused by coronavirus COVID-19 is a test for many companies not only within the UK but worldwide. A test which highlights potential business weak points, especially if a workforce can’t operate remotely from a centralised company location. Presented with this challenge,...
Nowadays information technology is transforming the global manufacturing economy by digitising virtually every facet of modern manufacturing management processes. Manufacturers are constantly searching for the best ways to upgrade new production technologies to improve their business performance. In the last couple of years cloud computing has caused...
NCC is a local provider of high quality, award-winning, NHS health services. Although not directly part of the NHS, they are dedicated to improving long-term health and wellbeing. At an executive level, their choice of Acumatica was driven by their governance responsibilities of:- strategic financial...
Colin caught up with Artur Vassylyev President and Director of Engineering at Artsyl at the Acumatica Summit to discuss the upcoming implementation of Artsyl OCR solution InvoiceAction Powered by docAlpha at our customer CityCare. “It was fascinating to discuss the various OCR engines and technologies...
Colin today caught up with Velixo founder Gabriel Michaud to discuss upcoming projects. Please see this post for a demo overview and more information about Velixo reporting for Acumatica.
Day 2 stimulated even more interest than Day 1 of Acumatica Summit in Las Vegas, NV. Acumatica announced that focus in 2020 will be on IoT, Blockchain, Artificial Intelligence, and Machine Learning, as well as Robotics. Ali Jani, Chief Product Officer at Acumatica, opened the...
Acumatica announces JAAS acquisition, Batchmaster Developer partnership, Acumatica Payroll, BDO alliance, Smartsheet integration on January 27, 2020 in Las Vegas, NV. Acumatica, the world’s fastest-growing cloud ERP company announced record attendance of more than 2,500 visitors, partners, media representatives and analyst participants at its annual...
All companies are different, have different targets, business models but if you are reading this article we assume you are probably searching for the answer on the most popular question of company owners and top managers not only in the UK but worldwide – “When...
Built from the ground up for Acumatica, by Acumatica experts Velixo Reports is the only reporting tool of its kind designed exclusively for Acumatica. It adds a ribbon to Excel and more than 45 functions specially designed to work wit General Ledger and Project data...
Most modern thinking eCommerce business owners care a lot about finding the perfect balance of ingredients to market their business;- the right products to sell, attracting the ideal customer, generating targeted traffic, capturing and nurturing quality leads, converting visitors into loyal clients. This, of course,...
In the business world today, more and more small and medium-sized companies recognise the need to implement cloud ERP systems to expand their business initiatives, streamline the flow of information, become more competitive, better collaborate with suppliers, partners, and customers. For the last couple of...
Check if your e-shop is capable of receiving an increased amount of clients without degradation or collapse. If you have an e-shop stored in own hosting check the maximum limits of visitors you can have per day and per month. Does it correspond to your...
Emerging trends in new technology has proven to be a major operating influence in many modern industries today. In particular, Augmented Reality is expected to have a great impact on the supply chain, warehouse management and eCommerce. But what is Augmented Reality all about? How...
Warehouse and inventory management has entered the new era of systemisation and transformation. Traditional approaches to warehouse management are falling behind the latest modern, more productive solutions in order to meet emerging business needs. This results in faster and safer process management, lower costs and...
RTA is UK based and is the largest individual producer of wineracks in Europe. Their focus is on both UK and European trade and their aim is to develop a new ERP software platform that will support business efficiency and future growth. For more information...
The futuristic ideas portrayed in film of smart cities, artificial intelligence in the offices and smart robots managing many processes is already our reality. One of the most promising and revolutionary areas in IT is the concept of the Internet of Things (IoT). This technology...
We often hear the expression ‘there’s no accounting for taste’ but, in modern ERP software, I’m pleased to say this actually isn’t the case. The accounting in question is from Acumatica and the taste is from Italian furniture designer Molteni. Across London and New York...
Nowadays blockchain technology has become a mainstream concept – everyone from finance gurus to business owners can be seen discussing it. Although initially it was developed for Bitcoin, in recent years professionals from different sectors have started to see other spheres for its use and...
eCommerce companies in the UK, working with Shopify or Magento platforms, very quickly understand the need not only for a trustworthy platform but also a flexible, end to end tool for business process management. The primary task of eCommerce companies, inevitably influencing the success of...
The modern digital revolution is introducing immense challenges to the way we conduct businesses today. One of the most significant of those is the growing use of Artificial Intelligence (AI). Many business leaders are unfamiliar with the extent to which Artificial Intelligence can enable new...
In today’s hyper-competitive business world eCommerce has become a must for every modern-thinking company. Whether operating Business-to-Business or Business-to-Consumer, a real edge can be found in not only accelerating delivery to the customer but by inventing new ways to continuously improve the customer experience. Over the...
The sustained evolution of eCommerce has significantly transformed the way that a company can run its business. Modern on-line trading is fast-paced, rapidly evolving and never fails to surprise. Where competitiveness is paramount, operators accept the need to find new ways of expanding both their markets and...
Serial entrepreneur and billionaire Sir Richard Branson endorsed MOUS for its great “out-of-box” marketing approach. MOUS – an iPhone case seller has found “pain” in the market and turned the solution into a great business idea. They realised that most phone cases don’t offer enough...
Winning as a supplier in today’s challenging global market requires more than just high-quality, well-priced products. Top managers in the manufacturing sector require visibility, end to end, throughout their operations. From this, they can enjoy faster decision making and consequently meet given objectives. For small and...
You don’t have to peruse the media too widely to appreciate how non-profit organisations are playing an increasingly influential and powerful global role in today’s society and business. They are typically operating in a capacity that has far reaching impact on communities, groups and causes....
Acumatica Gold Certified Partner status is awarded to partners who meet the necessary qualifications which requires consultants who have achieved all levels of Acumatica certification on product modules including Business Consultant, Advanced Business Consultant, CRM Business Consultant, Distribution Business Consultant, Implementation Project Manager, Project Accounting...
At the end of January 2019, Acumatica announced new beta release Acumatica 2019 R1. 2019 R1 is going to be launched at the end of March 2019. All the new features and capabilities of the new release are described in 150 pages of release notes....
BSO is a UK based distributor of high quality building products. Their focus is on a strong customer experience as part of delivering to the building trade and streamlining their operations through use of Magento eCommerce and Acumatica ERP is key to this. BSO is...
The Food and Beverage industry is one of the largest and fastest growing industries in the world today. From new trends and persistent competition, food manufacturers face immense challenges in their industry. In order to meet these challenges whilst remaining competitive, it’s vital to have...
The popularity of ERP systems has become widespread in all industrial landscapes as it’s become easier to achieve broad benefits from fully a fully integrated business and a rich variety of ERP systems exist in the marketplace nowadays. The best way to identify which system...
On day two of the Acumatica Summit 2019 the theme was technology. Jon and his team inspired attendees focused on collaborating, innovating, and accelerating as a community. They addressed Acumatica’s project roadmap and R&D initiatives, sharing that 74% of Acumatica employees are in R&D alone....
Mous has selected Acumatica Cloud ERP for its Distribution and Finance Management Software throughout its worldwide operations. Mous is an international distributor of iPhone case protectors as well as accessories. Their in-house technology provides protection against risk of extreme damage for iPhones. Selling primarily on...
As the first day of #AcumaticaSummit 2019 highlighted, the Acumatica team plans to continue their run as one of best cloud ERP software products on the market. Read the Day 1 recap: More than 1,500 Acumatica partners, customers, media and analysts visited the Acumatica Summit...
Undoubtedly, today the market of ERP systems is gaining such great popularity and usefulness that successful companies almost cannot exist without them. ERP systems are available in all sizes and shapes for all platforms and development environments. Evaluating ERP systems available in the marketplace and...
Many companies have come to realise the importance of providing accurate, relevant and real-time information that allows their key personnel in effective decision-making practices. Companies do implement business intelligence software as an extension of their ERP systems in order to gain greater insight into their...
In the finance industry today, professionals of accounting and finance are coping with an increasingly wide array of complex business processes and interpret data from a variety of sources. So, what are the benefits of ERP for finance industry? Companies seeking fast growth should be...
In today’s rapidly expanding wholesale distribution industry there are many challenges to be faced. Wholesale distributors must balance meeting fast-changing customer requirements and demands, growing and managing diverse and complex product inventories, dealing with fluctuations in the supply chain, monitoring and managing margins in the...
In today’s challenging business environment flexible ERP solutions are considered as key platforms for building and delivering a very critical business need called agility. As a term agility is defined as the ability to effectively manage and apply knowledge so that a business has the...
Over the last few years enterprise resource planning software has gained enormous popularity and has reached a point where successful businesses almost cannot exist without it. The speed of information flow today becomes vitally important in business management. ERP software solutions are designed to enhance...
Do you have ambitions for the rapid growth of your business? If you are running a small or medium-sized business and have ambitions for rapid growth – a scalable ERP solution is a vitally important aspect you need to focus on. What is scalability? Scalability...
Nowadays the ERP industry is evolving rapidly. Modern ERP systems involve various vital functions for a business (streamlined and integrated processes, lower cost of operation, improved reporting capabilities, data security, increased productivity, etc.). With all those multiple benefits an ERP system can bring to your business the most important step is to select a right ERP software vendor. ERP vendors design...
Seasoned implementers and ERP professionals know that there are many benefits that can be derived from and used to justify Enterprise Resource Planning investment. These returns are wide-ranging and include; realising sales growth, achieving better cash flow and raising levels of business productivity. These goals...
Why Modern Businesses Need Modern Technology? Modern Enterprise Resource Planning (ERP) enables the integration of all the functions of a business into a unified platform. When selecting Enterprise Resource Planning modern businesses often focus on the cost and functionality of the software. Although the functionality of the software to...
Enterprise Resource Planning (ERP) software operates as a central system of record for many organisations, tying together data from sales, marketing, finance, planning, inventory, and human resources. Usability of an ERP System influences customers decisions and readiness to adopt new technology, as well as implementation...
Enterprise resource planning (ERP) is an information system that integrates all aspects of business such as accounting, production, planning, purchase, sales, distribution, human resources, customer relationship management, supply chain management. Today many companies implement ERP systems in order to improve communications between departments, optimise all...
Nowadays many small and mid-sized organisations are implementing Enterprise Resource Planning (ERP) systems in order to improve productivity, increase efficiency, reduce costs and optimise their business processes. A major purpose of using an ERP solution in a small or mid-sized business is that you can...
In the last few years small organisations and SMEs have adopted ERP systems as a one-stop solution for the effective management of all business processes. It’s not a secret that implementation of an ERP system by definition is a time-consuming and complex procedure, but the...
Day two of the Acumatica 2018 concluded today and we were treated to a lot of new announcements and product updates, here are some highlights. 73% of Acumatica employees work in Research and Development – Quality drives development priorities Acumatica announced plans for 2018 that...
Acumatica’s 2018 Summit kicked off today in Nashville with many exciting announcements, here are some highlights!! 1,100+ Summit Attendees, up from over 900 in the previous year 144% Revenue Growth, up from 80% in the previous year!! Another milestone reached, 4,000 Customers!! Enhancements to Mobile...
Acumatica 2017 R2 Sneak Peak! Acumatica have announced a mid-year release – Acumatica 2017 R2 to be showcased at the September event. Arcus have preview access to the new version and are delighted to report a whole host of significant feature updates and the new...
Acumatica has been named a ‘Visionary’ in Gartner’s “Visionary ERP Vendors Report”. Acumatica is compared to several global solution providers such as Microsoft, SAP, and Oracle, which is important for the continued adoption of the solution, to see how well it is regarded by industry...
Associated with so many technical innovations in recent years, there is always a period of understanding, approval and acceptance. Whether it’s paying for products on line, streaming home entertainment or looking at bank applications on a Smartphone, any concerns quickly vanish when the benefits of...
Arcus attended the Acumatica 2016 Summit in Olrando Florida and we are happy to provide you some interesting highlights. More than 600 attendees making it the biggest audience to date Acumatica continues to be the fastest growing Cloud ERP company with 134% growth year-on-year Have...
TGR Ventures, importers of globally sourced seed and oil based products, have chosen Acumatica Cloud ERP to manage its UK, US and European operations. TGR’s provides Seed, Oil, Vaporizers, Clothing and Storage products, and distributes worldwide. Choosing Acumatica’s Distribution and Accounting software to integrate with...
Prestigious Italian furniture designer, Molteni, has chosen Acumatica Cloud ERP for its UK distribution operations. Molteni’s UK branded division, Ergonom, provides end to end design and implementation management for its high end furniture ranges. Fostering strong ties with prominent architectural and construction practices, Ergonom has...
Preqin has selected Acumatica Cloud ERP for its Business and Financial Management software throughout its international operations. Preqin is the alternative assets industry’s leading source of data and intelligence. With products and services utilised by more than 40,000 professionals located in over 90 countries for...
hSo (HighSpeed Office Limited) has selected Acumatica Cloud ERP for its Business and Financial Management software throughout its operations. hSo is one of the UK’s leading managed network services providers with the latest data centres with a national fibre network. The solutions encompass data and...
Craster has selected Acumatica Cloud ERP for its Distribution, Finance and CRM software throughout its operations. Craster is an international supplier of luxury culinary products with the business servicing;- restaurants, hotels and retail. With an eye finely-tuned to design, natural materials, form and function, renowned...
Cave Direct, a family-owned importer of speciality and craft beer has selected Acumatica Cloud ERP for its distribution and financial software together with Magento Ecom Platform. They specialise in Belgian and German beer, but also work with leaders of modern craft beer from the UK,...
Common Purpose has selected Acumatica Cloud ERP for its Business and Financial Management software throughout its international operations. Founded in the UK in 1989, Common Purpose UK runs leadership development programmes for senior managers within both public and private sectors and specialises in;- leadership learning,...
Al Khair Foundation has selected Acumatica Cloud ERP for its Finance Management and NGO Project Governance throughout its worldwide operations. Al-Khair Foundation (AKF) is an international NGO providing humanitarian services, development, emergency aid and disaster relief in some of the most deprived areas in the...
We are excited to announce the release of Acumatica 5.2! In addition to addressing reported issues, many new features are included in this quarterly maintenance release. Here are some of the feature highlights. Microsoft PowerBI Content Pack enables users to import Acumatica data to view in...
In today’s article we explore the reasons why your company should hire an ERP selection consultant. Let’s get right into it … So why should you hire an ERP consultant to help you prepare, source and select the right fit of ERP solution and vendor...
The fast-growing cloud ERP company strengthens its executive team with the addition of Visser-May as CMO and LeGresley as COO. Acumatica, the fastest-growing cloud ERP company, today announced the appointments of Kathy Visser-May as Chief Marketing Officer; and Nigel LeGresley as Chief Operating Officer, effective...
Acumatica was recently featured at the Microsoft annual 2015 Build conference, highlighting the amazing new integration with Power BI … check it out!
The senior consulting team at Arcus completed a conference call with Acumatica Founder and Chief Technology Office Mike Chtchelkonogov on Friday 17th April, 2015, to discuss changes in the core Accounting functionality of Acumatica to bring it in line with new VAT regulations for Prompt...
We were pleased to announce earlier this week that Technology Evaluation Centres has featured Acumatica and information about Acumatica ERP users Triode in their TEC Buyer’s Guide 2015: ERP for Discrete Manufacturing. The Discrete Manufacturing industry represents a wide and varied field, and while some systems and processes translate...
Arcus Universe Limited are pleased to announce the second stage of go-live on Acumatica version 5.0 with our wholesale distribution client Toffeln (www.toffeln.com). The client is using Acumatica’s Advanced Financials, Advanced Distribution, and CRM modules. Some highlights, we have achieved integration with courier DPD and...
We are pleased to announce conclusion of a conference call with Acumatica’s senior management team covering the release of the much anticipated version 5.0 of Acumatica ERP. Some details you will already be aware of from our news post back in September as we tested...
We got our hands on Acumatica 5.0 BETA this month and wasted no time testing all the new features. Some key highlights: B2B Ordering – Acumatica Self-Service Portal supplements your sales order processing options. With Self-Service Portal, your customers can place orders themselves, thus speeding...
Acumatica, provider of cloud-based accounting software, was presented with Gold, Silver, and Bronze Stevie® Awards in four categories in the 12th annual American Business Awards. It is the first Gold Stevie for Acumatica. Acumatica won a Gold Stevie for the New Product or Service of...
Acumatica, the fastest-growing cloud business management software provider, today kicked off its biggest summit yet in Denver, Colorado, in front of more than 400 partners and customers. “2014 has been another year of acceleration,” said CEO Jon Roskill. “Acumatica continues to deliver an excellent product,...
Founded in 2010, Hi Spec Doorsets switched from an on-premises server-based system in 2012 to Acumatica, then upgraded to version 4.1 in late 2013, allowing 24/7 access through the Cloud and improving productivity. Hi Spec Doorsets is an innovative and well-respected manufacturing company in the...
Acumatica, the fastest-growing leader in Cloud-based Enterprise Resource Planning (ERP) and business management solutions for small and medium-sized companies, announced today that it has won the 2014 SIIA Software CODiE Award for Best Supply Chain Management Solution. The SIIA CODiE Awards are the premier award...
Last week, Nucleus Research released its latest Technology Value Matrix for Enterprise Resource Planning (ERP), which bases its ratings on functionality and usability. The Value Matrix indicates an application’s ability to deliver initial return on investment (ROI) and maximum value over time. According to the...
Acumatica has today announced the appointment of Richard Duffy as VP of Partner Strategy and Enablement, effective immediately. Duffy, a former SAP Mentor and well-known ERP technology Guru with years of experience in SAP, Microsoft, and Dynamics GP, will lead partner strategy and on-boarding for...
Jon Roskill, the former vice president of Microsoft’s Worldwide Partner Group, has been hired as the new CEO of Acumatica. He writes, “The Acumatica opportunity is too good to pass. I’m excited to join as CEO for three very simple reasons: Firstly, this is a...