Using ERP to Navigate Servitisation in Manufacturing

Using ERP to Navigate Servitisation in Manufacturing

In today’s fast-evolving manufacturing environment, servitisation has arisen as a revolutionary method for redefining established business models and increasing global competitiveness. The concept of servitisation means transitioning from selling items to providing value-added services alongside them, resulting in increased consumer engagement and long-term connections. This paradigm change is becoming very important in the global industrial sector and in the UK, where businesses strive to distinguish themselves and acquire new income sources.

However, the pursuit of servitisation is not without its challenges, especially for manufacturers operating across borders. Cross-border manufacturing presents a unique set of complexities, including diverse regulatory environments, cultural differences, and logistical hurdles. Yet, amidst these challenges lie immense opportunities for growth and innovation. Enterprise Resource Planning (ERP) systems play an important role in negotiating these challenges and realising the full potential of servitisation plans in the UK and beyond borders. ERP solutions enable firms to simplify processes, maximise efficiency, and improve global agility by offering a single platform for managing resources, operations, and information.

In this blog article, we’ll look deeper into the concept of servitisation and its growing importance in the global manufacturing industry. We will look at the problems and potential of cross-border manufacturing, emphasising the relevance of ERP systems in managing complexity and allowing effective service efforts across borders, and shed light on how manufacturers may use ERP systems to manage the complexity of cross-border servitisation and achieve long-term development and success.

Using ERP to Navigate Servitisation in Manufacturing

Understanding Servitisation in Manufacturing

Servitisation represents a fundamental shift in manufacturing strategy, emphasising the delivery of value-added services alongside traditional product offerings. For manufacturers operating across borders, servitisation introduces both challenges and opportunities that reshape their business models and competitive positioning on a global scale.

Servitisation involves the shift from product-centric to service-centric business models, where manufacturers focus on delivering comprehensive solutions that address customer needs throughout the product lifecycle.

In cross-border manufacturing this implies extending services across diverse geographic regions, catering to local market demands, and adapting to varying regulatory environments and cultural preferences. This requires manufacturers to adopt flexible and scalable approaches to service delivery, leveraging technology and innovation to overcome geographic barriers and enhance customer satisfaction.

Key Drivers Pushing Manufacturers Towards Servitisation Across Borders

Several considerations motivate firms to adopt servitisation across borders:

  • Competitive differentiation – servitisation allows producers to stand out in crowded marketplaces by providing distinctive services that increase consumer value and satisfaction.
  • Income diversification – by growing their service offerings, manufacturers may diversify income streams and lessen reliance only on product sales, enhancing resilience and profitability.
  • Client-centricity – servitisation builds stronger client connections, allowing manufacturers to better understand their requirements and preferences and adjust offers appropriately.
  • Market expansion – servitisation creates new markets and possibilities by offering a platform for international development and expansion, allowing producers to access clients across many geographic locations.

How ERP Systems Support Manufacturing’s Complexity

ERP systems are critical for companies to successfully launch and sustain servitisation projects. ERP systems, with their diverse collection of tools and capabilities, lay the groundwork for managing manufacturing difficulties, integrating service-oriented operations, and enabling smooth service delivery across borders.

ERP systems are key components of industrial operations, offering real-time visibility and control over all parts of the business, such as manufacturing, inventory management, purchasing, finance, and human resources, helping businesses to simplify operations, maximise resource utilisation, and adapt swiftly to changing market needs by combining data and procedures into a single platform.

One of the most challenging components of cross-border manufacturing is effectively managing global supply chains, logistics, and regulatory requirements. ERP systems address these issues by providing complete integration capabilities that enable smooth coordination and collaboration with suppliers, distributors, and partners all around the world. 

ERP systems improve inventory management, procurement, and logistics planning by centralising data and automating activities, guaranteeing that goods and services are delivered to customers on time. ERP systems also encourage regulatory compliance by having built-in capabilities for monitoring and reporting on foreign trade limitations, tax requirements, and quality standards, reducing the risk of non-compliance and consequent fines.

Features and Functionalities of ERP Systems That Enable Seamless Service Delivery

ERP systems contain a wide range of features and functionality targeted at simplifying service delivery in the manufacturing industry:

  • Customer Relationship Management (CRM) – ERP systems include CRM components that enable manufacturers to manage customer contacts, track service requests, and evaluate customer feedback, resulting in more personalised service delivery and relationship growth.
  • Field Service Management – ERP systems have field service management tools that allow manufacturers to schedule, dispatch, and track service workers in real time, resulting in a faster response to customer service requests and increased staff efficiency.
  • Service Contract Management – ERP systems assist manufacturers in managing service contracts, warranties, and service level agreements (SLAs), enabling them to create service offers, track service entitlements, and effectively enforce contractual obligations.
  • Analytics and Reporting – ERP systems offer advanced analytics and reporting capabilities that enable manufacturers to monitor key performance indicators (KPIs), analyse service performance, and identify areas for improvement, empowering data-driven decision-making and continuous service optimisation.

ERP systems enable servitisation in manufacturing, providing the necessary infrastructure for integrating service offerings, managing international operations, and delivering superior service experiences to customers across borders. By leveraging ERP systems effectively, manufacturers can navigate the complexities of servitisation and position themselves for long-term success in today’s global marketplace.

Using ERP to Navigate Servitisation in Manufacturing

Advantages of ERP Implementation in International Servitisation

With the development of manufacturing operations and the implementation of servitisation initiatives, Enterprise Resource Planning (ERP) systems play a more significant role in ensuring smooth integration and oversight of both local and international activities. Here are the main advantages of using ERP for cross-border services:

  1. Instantaneous Oversight

ERP systems allow companies immediate access and oversight of their internal and global operations, facilitating the monitoring of performance metrics and inventory levels while analysing financial data on a global scale. Centralised data management empowers decision-makers to make data-based choices and swiftly adapt to shifting market dynamics, regulatory requirements, and consumer preferences across borders.

  1. Standardisation of Processes and Data Across Multiple Locations

ERP solutions establish standardised business procedures and data formats, ensuring consistency and precision across diverse geographical locations. By implementing standardised processes and protocols, manufacturers can expedite operations, reduce errors, and enhance the delivery of cross-border services.

  1. Enhanced Agility and Responsiveness to Local Market Dynamics and Regulations

ERP systems empower companies to promptly respond to local market conditions and regulatory mandates through flexible configuration options and localisation capabilities. Compliance features within ERP systems ensure adherence to international standards, trade agreements, and industry regulations, mitigating the risk of non-compliance and associated penalties.

  1. Optimal Resource Allocation and Utilization

ERP systems optimise resource allocation and utilisation across global operations, enabling companies to efficiently manage personnel, equipment, and materials in alignment with demand forecasts and capacity constraints. By streamlining resource utilisation, manufacturers can lower expenses, boost productivity, and enhance profitability in cross-border service delivery.

  1. Elevated Customer Experience and Satisfaction

ERP systems enable businesses to provide consistent and high-quality services to customers worldwide, including rapid response times, accurate order fulfilment, and personalised assistance. By delivering a superior customer experience, ERP systems foster trust and loyalty, resulting in repeat business and referrals within foreign markets.


The role of ERP in enabling cross-border servitisation for manufacturing success cannot be overstated. As manufacturers navigate the complexities of global markets and embrace servitisation strategies, ERP systems serve as critical elements, providing the necessary tools and capabilities to streamline operations, optimise efficiency, and enhance customer satisfaction across borders.

ERP systems offer numerous benefits to manufacturers embarking on cross-border servitisation initiatives. From enhanced visibility and control over global operations to improved agility and responsiveness to local market demands, ERP systems play a critical role in driving efficiency, standardisation, and customer satisfaction in today’s interconnected world. By leveraging ERP solutions tailored for cross-border operations, manufacturers can effectively navigate the complexities of international business and achieve sustainable growth and success in global markets.

By leveraging ERP solutions tailored for global operations, manufacturers can effectively manage the intricacies of cross-border service delivery, from supply chain logistics and regulatory compliance to customer relationship management and data analytics.

We encourage manufacturers to seize the opportunity and invest in ERP solutions that empower them to innovate, collaborate, and thrive in an increasingly interconnected world. By embracing ERP technology as a strategic enabler of cross-border servitisation, manufacturers can position themselves for long-term success and leadership in the global marketplace.

Contact us to discuss your ERP requirements! 

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Kateryna Sloboda
Kateryna Sloboda
Head of Digital Marketing
Interested in e-commerce business development, growth and automation strategies. Executive digital marketing advisor with expertise in growth marketing, branding, PR, paid marketing and social media marketing.